Job Detail

Benefits

Job Responsibilities

• Manage PPC efforts on Google Ads, Facebook Ads, Instagram Ads, Linekdin Ads and other social Media platforms
• Plan and execute all digital marketing Activities, including SEO/SEM/SMM, Display, Affiliate, Email advertising .
• Expand advertising campaigns to drive continued growth in a high-performing marketing channel.
• Ensure accurate conversion tracking and attribution.
• Work closely with creative and content teams to seamlessly execute Paid Search campaigns.
• Measure and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc.
• Learn the business. Understand services to build effective keyword/campaign strategies.
• Optimize campaigns using Web Analytics tools and provide insights
• Communicate any roadblocks in the performance of campaigns.
• To present reports on a weekly basis.
• Support investment pitches and any productization initiatives.

Requirements

• Proficiency with ad platforms such as Google, Facebook, instrgram and LinkedIn
• Website Analytics (mostly in Google Analytics)
• Keyword Research skills
• Experience working on a Performance Media (SEM and Social) strategy
• Outstanding ability to think creatively and identify and resolve problems.
• Ability to clearly and effectively articulate thoughts and points.
• Excellent analytical, organizational, project management and time management skills.
• Understanding of performance marketing best practices and current trends.
• General passion and excitement towards the Paid Search channel.
• Must have worked in a digital marketing agency/ E-Commecre Startup.
• 1+ year of Performance Marketing Experience
• Google Ads / Facebook Ads Certified